-ABOUT RU-

R U (Are you) kidding.

R U kidding was founded by Giorno Giovanna and Bruno Buccellati.
Our logo blends angel and devil wings — a symbol of the fusion between contrasting personalities and perspectives.

And the dog in the center?
Simply because we really love dogs. He’s Iggy.

The red nose represents the humor of a fool — R U kidding.

If we were to describe our brand through the language of fragrance:
Top notes: changeable, chaos
Heart notes: authenticity, vulnerability, softness
Base notes: contradiction

—

To everyone who wears it:
You are a co-creator of this feast.
May we journey through the unknown together, into a celebration that thrills, unnerves, and makes your heart race.

May the odds be ever in your favor.
—— R U kidding.